ARN: blueAPACHE launches dedicated experience unit

Summary

This blog post, "ARN: blueAPACHE launches dedicated experience unit", is a blueAPACHE article from 2022 covering collaboration. Melbourne, November 2, 2022: Managed services provider (MSP) blueAPACHE has launched a new division dedicated to customer and employee experience. It is written for readers evaluating Microsoft Teams, Advanced Infrastructure Managed Services. Published in 2022. Figures, product names and event details reflect that time; for current information see the linked service pages.

Key facts

Label Value
Publication year 2022
Topic ARN: blueAPACHE launches dedicated experience unit
Services referenced Microsoft Teams, Advanced Infrastructure Managed Services
Named products or vendors None named beyond blueAPACHE

Article

Melbourne, November 2, 2022: Managed services provider (MSP) blueAPACHE has launched a new division dedicated to customer and employee experience. Under the leadership of James Bubbers, the division will cover service delivery, end-user help desk, talent acquisition and people operations. Bubbers will take on the role of general manager experience and will bring together the employee and customer delivery teams. Bubbers originally joined blueAPACHE four years ago as general manager of operations and will now oversee the company’s key customer-facing team. According to blueAPACHE, the division will “empower every employee to drive a positive impact on both the employee and customer experience” as well as “encourage innovation and engagement”.

“When I joined [blueAPACHE] four years ago we were focusing on providing scalable operations for customers,” said Bubbers. “Today, now that we are continuing to grow globally, with a globally dispersed team, how we maintain and nurture our culture is front of mind for the new experience business unit. We need to ensure that our people are supported and feel connected, regardless of their location, to sustain our people-driven competitive advantage.” “I’m relishing the opportunity to ensure our teams are empowered to deliver great outcome-based services centred around a strategy that customer experience and innovation is a responsibility shared across the blueAPACHE business,” he added. blueAPACHE recently unveiled its ‘Experience Business’ IT service strategy, which focuses on providing high impact employee experience and empowering customer experience outcomes. At the same time, the company hired Ingram Micro’s Brett Armstrong to hold the newly created role of general manager of sales. According to blueAPACHE founder and managing director Chris Marshall, the MSP is now looking to put “employee experience and customer experience at the heart” of the company. “We’re building on our heritage of technical excellence to ensure we can continue to provide a consistency of experience as the company expands,” he said. “A great team member experience motivates and drives the desire to achieve exceptional customer outcomes and that ultimately supports our business aspiration of becoming the global mid-market service provider of choice.” Click here to view the full article

Related

Frequently asked questions

Who was named to lead blueAPACHE's new experience division, and what areas does it cover?

The article says James Bubbers took on the role of general manager experience, bringing together the employee and customer delivery teams. It says the division covers service delivery, end-user help desk, talent acquisition and people operations.

How long had Bubbers been at blueAPACHE before this appointment, and in what earlier role?

The article says Bubbers originally joined blueAPACHE four years earlier as general manager of operations. It says he would now oversee the company's key customer-facing team in the new experience role.

What did founder and managing director Chris Marshall say was the company's business aspiration?

The article quotes Marshall saying blueAPACHE is building on its heritage of technical excellence to provide a consistency of experience as the company expands. He says a great team member experience motivates and drives exceptional customer outcomes, which ultimately supports the aspiration of becoming the global mid-market service provider of choice.

What other hire does the article mention alongside this announcement?

The article says that at the same time, blueAPACHE hired Ingram Micro's Brett Armstrong to hold the newly created role of general manager of sales. It presents this alongside the new experience division as part of the same period of organisational change.

Is this post still current?

No. This post reports a leadership and organisational announcement dated 2 November 2022, and the roles and structure it describes reflect that point in time. For blueAPACHE's current leadership and structure, a reader should use the linked service pages rather than this post.

Source

Knowledge Base

What did blueAPACHE announce in this press release?

blueAPACHE, a managed services provider (MSP), announced the launch of a new division dedicated to customer and employee experience, in Melbourne on November 2, 2022.

Who leads blueAPACHE's new experience division and what is his role?

James Bubbers leads the new division as general manager experience. He oversees service delivery, end-user help desk, talent acquisition and people operations, bringing together the employee and customer delivery teams.

What was James Bubbers' role before leading the new experience unit?

James Bubbers originally joined blueAPACHE four years earlier (around 2018) as general manager of operations before taking on the general manager experience role.

What is the goal of blueAPACHE's new experience division?

According to blueAPACHE, the division aims to 'empower every employee to drive a positive impact on both the employee and customer experience' and 'encourage innovation and engagement'.

What did James Bubbers say about maintaining company culture as blueAPACHE grows globally?

Bubbers said that as blueAPACHE continues to grow globally with a dispersed team, maintaining and nurturing culture is front of mind for the new experience business unit, and that people need to feel supported and connected regardless of location to sustain the company's people-driven competitive advantage.

How does this announcement relate to blueAPACHE's broader IT service strategy?

blueAPACHE recently unveiled its 'Experience Business' IT service strategy, which focuses on providing high-impact employee experience and empowering customer experience outcomes; the new experience division supports this strategy.

What other leadership hire did blueAPACHE make around the same time as this announcement?

At the same time, blueAPACHE hired Ingram Micro's Brett Armstrong for the newly created role of general manager of sales.

What did blueAPACHE founder and managing director Chris Marshall say about the company's priorities?

Chris Marshall said blueAPACHE is looking to put 'employee experience and customer experience at the heart' of the company, building on its heritage of technical excellence to provide consistency of experience as it expands, with the goal of becoming the global mid-market service provider of choice.

Why did blueAPACHE create a dedicated Experience business unit, according to the knowledge base?

According to the knowledge base, blueAPACHE reorganised its operations in 2022 to create the Experience business unit because it recognised the strategic importance of the connection between employee and customer experience, understanding that internal team performance directly influences service delivery quality, and that IT operations excellence depends not just on technology but on how well teams are equipped, supported, and empowered.

Where was this press release originally published?

The article was originally published by ARN - Channel News, and the page notes it can be viewed in full via a link to arnnet.com.au.

Images on This Page